International Business Growth
Global business can be a highly profitable and rewarding objective, but is fraught with many challenges.
Traditionally, businesses begin trading internationally by exporting as this is the least expensive and least risky way of doing business. Some companies will go on to appoint local agents or distributors. Large corporations with strong financial backing may setup offices or acquire local businesses.
Each stage of international business carries different risks, with the biggest obstacle being that of language and culture.
Many CEO's believe that the only way to find and support global customers is to employ staff across the world to deal with local demand; however this can be a costly mistake.
Reactive Strategy vs. Proactive
Most businesses take a reactive approach to international trade - receiving an enquiry from a business in Barcelona, does not necessarily mean there must be a high demand in Spain.
With international market testing, you can avoid the cost of employing international staff, and use your website to market your product and/or service across the globe. A website in 10 languages will be understood by over 80% of the world's online population. By creating and promoting multilingual micro sites (based on your English website), you can attract millions of visitors that otherwise would not have found you in the search engines. From your visitor statistics, you will be able to see the number of visitors, measure enquires, and even serve international orders, depending on your business.
Proactive market testing will identify the markets with greatest demand, enabling you to make an informed decision about your strategy.
- International Market Testing
- International Blast!
- International Brand Research
Advanced Localization Strategy
After a few months your multilingual website will reveal which markets will generate your profit fastest and you'll quickly want to build on them. At this stage, we offer further localization into specific local markets, we can also create an International e-Marketing Strategy.
As well as helping you to test new and emerging markets, you will need to keep your multilingual websites up-to-date. This is where Global Information Management is needed.
Web-Translations combines the latest technology with language skills to make your business globalization strategy a success!
Eliminate the most common mistakes and let us:
- Reduce risk
- Research and test online market potential
- Strengthen relationships with distributors / agents
Contact us to learn about:
- The opportunities that localization can offer your business
- Our unique approach to international e-business solutions
- Our global communication tools and new technologies such as www.1001s.com
Return On Investment
How much did you pay for the English site? Your website is an asset, without much effort you can improve revenue. A well translated and promoted website will generate sales. Visitors are four times more likely to buy from a website in their native language, they are also much more likely to find it in their local language search engines.
Reduced Risk of Threats
Selling to multiple markets spreads the risk of your business and reduces the overall vulnerability to economic cycles and external threats.
Start with one language at a time, or several languages with reduced content and build on success. Trading internationally is not just about selling; global eProcurement can substantially reduce costs.
Contact us to arrange a free consultation.