Global Brand Research
How do you manage a brand as it stretches across geographical and social boundaries? To reach the full potential of a brand in diverse markets, you need to find the balance between an optimum fit of the brand with local circumstances and the desire to maintain brand consistency across markets.
We can undertake global brand research to analyze how your brand and its strap line would suit over 150 international markets.
How confident are you that your brand has no insulting or negative connotations?
Before you go international, you need to be confident of your brand's names.
There are many famous examples of multinational companies not adequately researching their brand localization in new markets with dire consequences:
- The Pepsi slogan "Come alive with the Pepsi Generation" was translated into "Pepsi brings your ancestors back from the grave"
- KFC's slogan "Finger Licking Good" was translated to "Eat your fingers off"
This is simply the result of poor global brand research and non-qualified translation.
Our research will check you brand for religious, insulting and other unwanted connotations. Where necessary, we will also recommend to localize your brands.
Contact us today to see examples of the reports we produce, that give you the reassurances you need.